Nike playground is made of 20,000 upcycled sneakers
[ad_1]
Legendary sports company Nike has dominated the headlines for its dedication to a zero carbon and zero waste future. One project at a time, they have drawn attention to sustainable actions and corporate responsibility when it comes to protecting the environment. The latest move, a community playground and basketball area located in New Belgrade, Serbia, showcases the company’s mission to encourage physical activity while providing education about ways to develop infrastructure in less impactful ways.
Continue reading below
Our Featured Videos
Nike partnered with London-based creative agency Accept & Proceed, who they had previously worked with on Nike’s “Move to Zero” initiative. As a certified B Corporation studio, Accept & Proceed designed the renewal of Block 70, a historical area that saw the rise of several professional players in basketball. Community pride in this connection is seen in the “BLOK 70,” printed in original typeface, on the surface of the courtyard. Accept & Proceed came up with the plans for the court design, children’s playground, bleacher benches, chain link fence, outdoor gym, collection bins, in-store campaign presence and restoration of existing elements.
Related: Nike ACG collection gives traction to eco-friendly apparel
“With Nike Belgrade, we evolved the visual language we had developed for Nike’s ‘Move to Zero’ identity by incorporating bespoke Serbian lettering in the court markings to celebrate New Belgrade’s local community,” said Nigel Cottier, Accept & Proceed’s principal designer. “We had an interesting exercise that challenged our thinking of spaces for sport: what if we break down the essential ingredients of a basketball court and reimagine the traditional court layout? How can we create a fun and unexpected space, whilst retaining legibility and playability? It was fascinating to come up with the different elements of lettering that can inform another function, like a free throw or half court line, and even more exciting to think that the design will not only inform the players’ movements, but influence the community spirit and energy of Block 70.”
With a focus on community and activity, the park reflects the need to be environmentally conscious through the use of 20,000 recycled sneakers in the mix. In fact, the community was involved in the program all along with collection spaces for citizens to drop used shoes. At the drop sites, the community could see the steps involved in transforming the shoes into a material that could be used for the surface of the resulting basketball court and playground.
“It’s no understatement that helping the world’s best sports brand with its sustainability initiative makes me feel immensely proud of the work we’re doing at Accept & Proceed,” said Matthew Jones, Accept & Proceed’s creative director. “Our visual identity for Nike’s ‘Move to Zero’ brand came to life within our court and playground design in New Belgrade and I feel incredibly inspired to know that design, community and responsibility towards our planet were all integral elements in this project. Moreover, to witness and be part of the meaningful connections between Nike and local communities shows a new way forward, especially for the role of designers — a sowing of the seeds for an active future and better tomorrow.”
Photography by Rastko Šurdić
[ad_2]
Original Post
I feel this is one of the most significant info for me. And i’m glad reading your article. But want to commentary on some normal issues, The site taste is ideal, the articles is truly great : D. Excellent activity, cheers
magnificent put up, very informative. I wonder why the opposite experts of this sector do not notice this. You should proceed your writing. I’m confident, you’ve a huge readers’ base already!
fantastic post.Ne’er knew this, thanks for letting me know.
Hey There. I discovered your blog the usage of msn. That is an extremely smartly written article. I will make sure to bookmark it and come back to learn more of your useful information. Thank you for the post. I will certainly return.
WONDERFUL Post.thanks for share..extra wait .. …
naturally like your website however you need to test the spelling on quite a few of your posts. Several of them are rife with spelling problems and I in finding it very bothersome to inform the truth on the other hand I’ll certainly come again again.
Very interesting topic, thankyou for putting up. “The height of cleverness is to be able to conceal it.” by Francois de La Rochefoucauld.
What’s Happening i am new to this, I stumbled upon this I have found It positively helpful and it has aided me out loads. I hope to contribute & assist other users like its helped me. Good job.
I’ve been browsing online greater than 3 hours these days, yet I never discovered any fascinating article like yours. It’s pretty value enough for me. Personally, if all web owners and bloggers made excellent content material as you did, the web can be much more useful than ever before.
I’ve been surfing on-line more than three hours lately, but I by no means discovered any attention-grabbing article like yours. It is beautiful price enough for me. In my opinion, if all website owners and bloggers made just right content material as you probably did, the net can be a lot more helpful than ever before.
I’ll immediately seize your rss feed as I can not in finding your email subscription link or newsletter service. Do you’ve any? Kindly permit me know in order that I may just subscribe. Thanks.
I love your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to construct my own blog and would like to know where u got this from. thanks a lot
I got what you mean , thankyou for posting.Woh I am delighted to find this website through google. “If one does not know to which port one is sailing, no wind is favorable.” by Seneca.
I like this web blog so much, saved to favorites.
Thank you for sharing with us, I believe this website really stands out : D.
Thanks for all of your effort on this web site. Kim really loves engaging in investigation and it’s easy to see why. Almost all know all about the powerful way you provide helpful things via your website and in addition foster response from people about this subject matter and our favorite child has always been becoming educated a lot of things. Take advantage of the rest of the new year. Your carrying out a great job.
Thanks for one’s marvelous posting! I quite enjoyed reading it, you might be a great author.I will make certain to bookmark your blog and definitely will come back someday. I want to encourage you continue your great writing, have a nice weekend!
Great post. I was checking constantly this blog and I am impressed! Very helpful info particularly the last part 🙂 I care for such information much. I was looking for this certain information for a very long time. Thank you and good luck.
Some truly interesting information, well written and loosely user friendly.
Somebody essentially assist to make seriously posts I would state. That is the very first time I frequented your web page and to this point? I amazed with the analysis you made to create this particular publish incredible. Wonderful job!
I really appreciate this post. I?¦ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again
It’s really a great and helpful piece of information. I am glad that you shared this helpful info with us. Please keep us up to date like this. Thanks for sharing.
Lovely just what I was searching for.Thanks to the author for taking his clock time on this one.
I dugg some of you post as I cogitated they were very useful very helpful
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Some truly superb info , Glad I noticed this.
Wohh just what I was searching for, regards for putting up.
Hello, i think that i noticed you visited my blog so i got here to “go back the favor”.I am attempting to find issues to enhance my website!I suppose its adequate to use a few of your ideas!!
I saw a lot of website but I think this one holds something special in it in it
I’ll right away grab your rss feed as I can’t find your email subscription link or newsletter service. Do you have any? Kindly let me know so that I could subscribe. Thanks.
I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.
What Is Sugar Defender? Sugar Defender is a natural blood sugar support formula created by Tom Green. It is based on scientific breakthroughs and clinical studies.
What Is FitSpresso? It is a nutritional formula that is produced by the Natures Formulas.
Would love to always get updated great website! .
I haven’t checked in here for some time since I thought it was getting boring, but the last few posts are great quality so I guess I’ll add you back to my daily bloglist. You deserve it my friend 🙂
Respect to article author, some fantastic selective information.
What Is Sugar Defender? Sugar Defender Drops is a powerful friend for people who want to control their blood sugar levels
I am glad that I detected this web site, precisely the right info that I was searching for! .
Hello There. I found your weblog the use of msn. This is a very smartly written article. I will be sure to bookmark it and return to learn extra of your useful information. Thank you for the post. I’ll definitely comeback.
Hey! I know this is kinda off topic nevertheless I’d figured I’d ask. Would you be interested in trading links or maybe guest authoring a blog article or vice-versa? My website covers a lot of the same subjects as yours and I feel we could greatly benefit from each other. If you happen to be interested feel free to send me an e-mail. I look forward to hearing from you! Fantastic blog by the way!